Product launch strategy
Work out who needs to hear about the product and what would make it worth their attention. Turn that into a launch story and a rollout for the channels, communities and moments that fit the brief.
Brand Campaigns
We build social-first campaigns for brands launching products or reaching new audiences in India. Audience research shapes the campaign idea, short-form content and creator partnerships give it a way into people’s feeds.
Brief us on your campaignWhat we do
Short-form content for brands
Build Reels and other short videos around an idea that works at scroll speed. Develop hooks, captions and edits for how each platform is used, with room for formats people already enjoy.
Creator partnerships and distribution
Choose creators and community pages for their audience fit and point of view. Agree on the creative brief, publishing plan and measures that match the goal, whether that’s reach, traffic or enquiries.
Before you brief us
Can you plan a social media campaign for a product launch?
Yes. Share the product, launch date, audience and budget range. We can scope the creative and distribution together or work on a defined part of your rollout.
How do you decide which creators fit a brand campaign?
Start with who their audience is, how people engage with their work and whether the idea gives them something they would naturally talk about. We use those criteria to guide selection and briefing.